LOST + FOUND AGENCY.
Featured:
Branding, Lettering, Web Design
2022-23
Client:
Lost + Found Agency, Jer Berkin
Lost + Found Agency is a artist booking and management agency focusing on up-and-coming independent artists across the United States founded in 2017. Their co-founder reached out to me in 2022 for a brand refresh to solidify them in the agency space, but also bring more of their personality into their branding.
We wanted to find a way to show the scrappiness of L+F, while also visually communicating the close knit relation between agency and artist.
We wanted to find a way to show the scrappiness of L+F, while also visually communicating the close knit relation between agency and artist.
Above shows some imagery we pulled from as inspiration, emphasizing color and typography.
Below highlights the process to reach their final logo and brand identity, including the original three pitched options in our first meeting post-brief.
Below highlights the process to reach their final logo and brand identity, including the original three pitched options in our first meeting post-brief.
After pitching these three directions to the client, we decided to find a direction in-between options 1 and 2. Utilizing the composition of 1, and the hand lettering of 2, we reached the final wordmark and branding below.
To highlight the artists of L+F, I pulled the color from previous options out of the wordmark, and into unique artist stickers that can be utilized throughout the brand, either as pattern or as individual designs.
